Social media is a more effective plan for Community services and charities that want to connect with organisations and supporters.
I am working with two Community services as Volunteer; one is working for Children Support and second for Women Support Center. Both Charities use social media source like Facebook, Twitter and blogs for reach their supporters, sharing their stories and donations. Some Volunteers write down their experience on Facebook to share with other people.
Community Services and Charities always need support form Society, Government, Organisations and also need to find new ways to reach their different group of supporters and volunteers. Social media is one of the most fastest and effective ways for charities to get more supporters, increase donations, share their success stories and encourage people to sign up to campaigns and recruit volunteers.
When setting up your social media strategy think carefully about what you want to accomplish and who you want to connect with then choose your right mediums based on who you want to reach. For example Linkedln is professional tool and Facebook for younger listeners. Organize yourself that you will need to stay active and regularly update the information.
This is the age of Web 2.0 and we already know Students used blogs to share information and their research. Blogs encourage peoples of all ages to write creative writing and proper grammar skills. Social Media also bring together children of all ages to help to each other homework and research. Teacher can use social media sources for get new stories for discuss in the classrooms. Children can exchange ideas and learn from each other with the helps of social media sites like Twitter, Facebook and MySpace.
Some Teachers in the schools and in the universities create a Facebook page for there students where they can schedule events, post notes and remind there students for assignment due dates. With the help of youtube teachers able to post there recorded lessons for their students to watch again whenever they want. Post discussion topic on their blogs and give your students a few days to review topic and comment on it.
This image shows the statistics of some top social media colleges.
Social media give you several key business opportunities that have been successfully capitalized on by big companies such as Cisco, Group on, Starbucks, Coca-Cola and Ford, but far too often overlooked by many others companies. Social media have something for everyone and any type of Industry you operate like science, IT, Retails, Health, Education or banking.This video helps you to understand better way how Social Media works in the Business.
In terms of Business ROI means that how much you gaining on your spending. If you are achieving more than you accepting its means you have high ROI. But in terms of Social media ROI its useful to know that you should be aiming for some kind of positive return .
Its possible to measure ROI in social media with the help of Google Analytics. Google Analytics is very powerful and easy to use tool for measure ROI of social media. Google Analytics is enabled just including a tracking code in the template of your social media or website page. This way Google Analytics process can see every page of your site and tell you all kinds of information about the traffic you are receiving on those pages.
“Jenn Deering has written a really cool post over on KISSmetrics about how to measure and track certain social media campaigns”
Screen grap from Google Analytics social section illustrating your social impact
Reference :ROI in Social Media ,Retrieved from http://www.blogtyrant.com/social-media-return-on-investment/
Social media change the way to communication and now allow you to talk with customers like never before. A lots of reasons embrace the good of social media as business like;
Its free to use many of these medium but its true you need to pay for your broadband connection overall. Its also takes time to fit in the place and this is where many business hesitate to use it. Social media marketing is a medium or long term strategy on the whole and you need to committed to it. Twitter for example is entirely free and possible easiest and fast way to build a list of prospects. Facebook, MySpace and blogs are other examples of Social media to use in the business to communicate with customers and for marketing.
When you communicate with social media ,you are helping to build more awareness about yourself. Online marketing helps you to get more publicity. If you get the more web traffic,its means you get increase in your sales.
In the future Business cannot growth or successful without social media.
Ref : http://www.elliance.com/aha/infographics/Social-Media-Building.aspx
Social Media Platforms
Facebook and Twitter are the social media platforms most commonly used for marketing. Facebook offers the option of creating a fan page for a company or product, while Twitter makes use of 140-character posts that users follow. Blogs are online journals written by users, which can be influential in spreading news and information.
The main advantage of social media marketing is cost-related. The majority of social media sites are free to access, create a profile and post information. The advantage of reaching your targeted market for little or no cash investment is substantial, and the audience wanting your information voluntarily joins or follows you. The viral nature of social media means that each person who reads your posts has the capability to spread the news farther within his own network, so information can reach a large number of people in a short time.
If the customer feels they haven’t been treated appropriately they have powerful tools at their disposal (YouTube, Twitter, etc.) to express their side of the story and negatively impact a brand reputation.
Social Media makes it easy these days for you to reach out to your customers. If you’re having a quite days in the business, you can use your Facebook or Twitter account to get more people in your store. Just send out a message broadcasting a special offers for that day only. Ask your Twitter and Facebook customers to use a password to get the discount, that way you know who pays attention to your posts.
Small businesses generally can’t afford to pay for big marketing campaigns. Social media gives you the chance to create buzz without spending much money. These days a lot of business owners find that it helps to use online videos. You could post interviews or review products. Spread the video with your social network channels to get more people interested in your business.
Social Media Helps you Connect With Other Businesses
Social media does more than just help you find customers it can also help you connect with other businesses and entrepreneurs. Create a profile for yourself on LinkedIn, this will allow you to connect with businesses there.
Reference: 6 Benefits of the Social Media for Small Business. Retrieved from http://smallbiztrends.com/2013/02/benefits-of-social-media-small-businesses.html